"Das Für-, Wider-, Ohne-einandersein, das Aneinandervorbeigehen, das Einander-nichts-angehen sind mögliche Weisen der Fürsorge. Und gerade die zuletzt genannten Modi der Defizienz und Indifferenz charakterisieren das alltägliche und durchschnittliche Miteinandersein." (Heidegger, Sein und Zeit
"Being for, against, without each other, passing each other by, having nothing to do with each other, are possible modes of caring-for. And precisely the last-mentioned modes of deficiency and indifference characterize everyday and average togetherness." (Heidegger, Being and Time
Recently I carried out an empirical confirmation of this socio-ontological insight by sending e-mails to about 200 friends, acquaintances and family announcing the publication of my inexpensive work of pleasurable, humorous, but philosophically pithy fiction, The Land of Matta
. These e-mails have generated in the course of more than a week purchases by precisely seven persons. each of whom I know personally, because each has sent me an e-mail telling me they'll purchase the book.